Are You Referral Ready?

Try using your five senses to help create longer lasting images in people’s minds:

“I’m a website creation professional. This week I am looking for professionals who do not have their own website. You can tell because they have e-mail addresses on their business cards that end in “aol” “yahoo” “hotmail” .

“I’m an office supply professional. When you walk into an office, look for note pads which say “Staples” (a US office supply company). Ask who is in charge of ordering supplies.”

“I’m a Mary Kay professional. I’m looking for 10-13 year old girls who wear sports uniforms. I want to sponsor a girls sport team.”

“I’m a wholesale baker. When you are at a coffee shop and you think their cookies are terrible, do not tell the owner…tell me, and I will bring them my awesome cookies to try.”

“I am an air purification professional. If you go to a condominium to visit a friend and the hallways reek of the neighbors cooking odors, ask your friend if they are offended by the smell.”

“I’m a sign making professional. I am looking for people with maroon or gold hardhats because they are the head engineers on building projects. They are the ones I need to speak to about safety signs and ADA signage.”

You get the idea. If you can help people LOOK FOR, TASTE, and SMELL referrals, you will be making a lasting impression.