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12 Principles of Trust
We build our business relationships on a foundation of trust, or we don’t survive very long.
1. We trust people who understand who we are and what we are about.
2. We trust people who help us discover the truth, even if it is uncomfortable.
3. We show our trustworthiness by asking good questions and listening. Ask tough, though-provoking questions – the kind nobody else ever asks.
4. We trust people who respect our values.
5. We trust people who make us think.
6. We trust people who are accurate.
7. We trust people with whom we have an emotional bond.
8. We trust people who believe in their recommendations enough to express themselves with conviction.
9. We trust people who “speak our language.”
10. We trust people who do what they say they are going to do.
11. We trust people who care.
