Are You Referral Ready?

In the music industry, platinum status is reserved for those songs or albums that generate 1,000,000 sales or downloads. Gold status, on the other hand, designates sales or downloads of only 500,000 units. Guess which one allows the artist to make more money?

The golden rule says ‘treat others the way YOU want to be treated.’  According to Tony Alessandra, the platinum rule says ‘treat others the way THEY want to be treated.’ Because referrals require the transfer of trust, the platinum rule is preferable because it facilitates a stronger level of connection.

People respond differently to the importance of money, public recognition, or gifts. Your ability to connect with the people in your network is directly related to how well you know what motivates them. The golden rule will help you roughly 25% of the time. The platinum rule works 100% of the time because it is ‘other’ oriented instead of ’self’ oriented.

What are some things you can do RIGHT NOW to demonstrate the platinum rule with, say, three people in your network? Over the next week, follow through with the things on your list. A struggle to connect with people on their terms indicates a lack of depth in your relationships.

More than what you do or say, people value how you make them FEEL. To make stronger and more lasting impressions with everyone in your network, apply the platinum rule liberally. There is more money to be made in platinum than gold.

John Suarez

Chief Education Officer

Referral Ready, LLC

jsuarez@referralready.com