Are You Referral Ready?

Perhaps the greatest challenge is positioning your business to stand out among the competition in a way that attracts customers and word of mouth referrals. The core of that challenge is your ability to answer the question ‘Why should I do business with you as opposed to the other companies that say they offer the same thing?’

Now more than ever, consumers have choices. Without a compelling reason to do business with you, consumers are bombarded with reasons to consider their alternatives. Either you find a way to stand out, or you become invisible.

Write down three reasons why people should choose your product or service over the competition. If you can’t define your uniqueness in the market, you can’t talk about it and you can’t expect others to talk about it either. If necessary, ask a few past customers why they chose you over someone else. The answers might surprise you.

Referrals travel faster via word of mouth when they have what is called a stickiness’ factor. Your USP (unique selling proposition) is exactly the kind of stickiness that gets and keeps people talking about your business. Customers have a way of seeing past catchy slogans and half-baked promises. Knowing that the value you deliver is unlike any other competitor attracts customers who will surely share the experience with others.