Are You Referral Ready?

Do the people in your network know how to introduce you in person, on the phone, via e-mail, or in written communication? Personal introductions can be among the most effective word-of-mouth strategies if you train your network how you want them done.

Someone might know you, like you, and trust you enough to say good things about you when the situation presents itself, but that doesn’t mean they are actively looking for ways to get you the introductions you want. Handled improperly, an introduction can actually push potential business away. People like to buy, but they don’t always like being sold to.

Introductions are the difference between chasing leads and generating referrals. When you train your network how to make those introductions, you create a system whereby the message you want gets communicated and the prospects you seek actually come to you.