Are You Referral Ready?

Have you ever asked yourself why you do what you do? Obviously you have other choices, but people respond positively to professionals with a true emotional connection to their work.

Think about the recently divorced woman who put herself through law school to fight for the rights of other women going through a similar experience. Her story resonates with people and with her clients. Her story wins business. If you don’t have a compelling story, you consistently lose business to people who do.

Simon Sinek reminds us that “people don’t buy what you do, they buy WHY you do it…the “what” only serves as proof.”

When your emotional connection to your work becomes part of the way you market and talk about your business, you appeal to people on a very human level and differentiate yourself from other people in your profession who are simply going through the motions of “what” without daring to show the “why.”