Are You Referral Ready?

Approachability refers to your ability to approach and be approached by others. It is a two-way street that generally defines how successful you can be in networking situations. We tend to gravitate toward people with high approachability, and it doesn’t happen by accident.

If you are hesitant to approach others, or people are hesitant to approach you, networking activities will always be a futile exercise to some degree. There is nothing more frustrating then standing in a crowd of people, wanting to connect with other people, and feeling as if you are invisible to everyone in the room.

Scott Ginsberg, a.k.a The Nametag Guy, is an absolute expert in this area. That he can make his living writing books and sharing thoughts about this topic tells you how much demand there is to learn about how approachability serves as a valuable business marketing tool.

It takes courage and practice, but the world belongs to people who dare to approach and be approached by others. If you want to be Referral Ready, take responsibility for improving the likelihood that the right people will cross your path.