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	<title>Are You Referral Ready?</title>
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	<link>http://www.referralready.com</link>
	<description>Training Designed with Referrals in Mind</description>
	<lastBuildDate>Mon, 10 Jan 2011 16:00:03 +0000</lastBuildDate>
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		<title>Promote Your Top-Referring Customers</title>
		<link>http://www.referralready.com/2011/01/promote-your-top-referring-customers/</link>
		<comments>http://www.referralready.com/2011/01/promote-your-top-referring-customers/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 16:00:03 +0000</pubDate>
		<dc:creator>JSuarez</dc:creator>
				<category><![CDATA[Connecting with Your Customers]]></category>
		<category><![CDATA[customer hall of fame]]></category>
		<category><![CDATA[customer referrals]]></category>
		<category><![CDATA[goodwill]]></category>
		<category><![CDATA[long-term relationships]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[promoting customers]]></category>
		<category><![CDATA[social capital]]></category>
		<category><![CDATA[top salespeople]]></category>

		<guid isPermaLink="false">http://www.referralready.com/?p=532</guid>
		<description><![CDATA[Most companies can tell you who their top salespeople are, how much they sold, and how they ranked when compared to the others. Referrals from your customers can be harder to track, but it doesn&#8217;t take a sophisticated spreadsheet to identify and celebrate the customers that have contributed the most to your overall growth. Thanking [...]]]></description>
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		<title>Good Profit vs. Bad Profit</title>
		<link>http://www.referralready.com/2011/01/good-profit-vs-bad-profit/</link>
		<comments>http://www.referralready.com/2011/01/good-profit-vs-bad-profit/#comments</comments>
		<pubDate>Mon, 03 Jan 2011 16:00:45 +0000</pubDate>
		<dc:creator>JSuarez</dc:creator>
				<category><![CDATA[Connecting with Your Customers]]></category>
		<category><![CDATA[bad profit]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[incentive]]></category>
		<category><![CDATA[net promoter score]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[recommend]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[repeat sales]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.referralready.com/?p=529</guid>
		<description><![CDATA[Customer loyalty expert Fred Reichheld uses what he calls the &#8220;net promoter score&#8221; to measure the difference between customers who promote or detract from company growth via word of mouth. The core of his work challenges companies to ask the customers one simple question: &#8220;Would you recommend us to a friend?&#8221; How much more profitable [...]]]></description>
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		<title>Team Building is Serious Business</title>
		<link>http://www.referralready.com/2010/12/team-building-is-serious-business/</link>
		<comments>http://www.referralready.com/2010/12/team-building-is-serious-business/#comments</comments>
		<pubDate>Mon, 27 Dec 2010 16:00:32 +0000</pubDate>
		<dc:creator>JSuarez</dc:creator>
				<category><![CDATA[Connecting with Your Referral Sources]]></category>
		<category><![CDATA[business by referral]]></category>
		<category><![CDATA[connected resources]]></category>
		<category><![CDATA[recruit]]></category>
		<category><![CDATA[referral sources]]></category>
		<category><![CDATA[sharing networks]]></category>
		<category><![CDATA[teamwork]]></category>

		<guid isPermaLink="false">http://www.referralready.com/?p=526</guid>
		<description><![CDATA[Your referral sources are a marketing team that may or may not be doing business with each other. If they are, you are building a virtual company of connected resources to drive consistent referral business to each other. Together, your ability to recruit new team members should benefit everyone as the links to related product [...]]]></description>
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		<item>
		<title>What are Your Customers Up To?</title>
		<link>http://www.referralready.com/2010/12/what-are-your-customers-up-to/</link>
		<comments>http://www.referralready.com/2010/12/what-are-your-customers-up-to/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 16:00:02 +0000</pubDate>
		<dc:creator>JSuarez</dc:creator>
				<category><![CDATA[Connecting with Your Customers]]></category>
		<category><![CDATA[business resource]]></category>
		<category><![CDATA[human connections]]></category>
		<category><![CDATA[purpose of networking]]></category>
		<category><![CDATA[relationship selling]]></category>
		<category><![CDATA[service providers]]></category>
		<category><![CDATA[well-connected]]></category>

		<guid isPermaLink="false">http://www.referralready.com/?p=523</guid>
		<description><![CDATA[If the purpose of networking is to serve other people, then that includes customers as well. They come to you for a specific product or service, but obviously they have other needs and things going on in their lives. The more you know about their situation, the greater position you are in to help.
You don&#8217;t [...]]]></description>
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		<item>
		<title>Let&#8217;s Talk About Something Else</title>
		<link>http://www.referralready.com/2010/12/lets-talk-about-something-else/</link>
		<comments>http://www.referralready.com/2010/12/lets-talk-about-something-else/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 16:00:27 +0000</pubDate>
		<dc:creator>JSuarez</dc:creator>
				<category><![CDATA[Connecting with Your Referral Sources]]></category>
		<category><![CDATA[authentic support]]></category>
		<category><![CDATA[business partners]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[improvements]]></category>
		<category><![CDATA[insiders]]></category>
		<category><![CDATA[marketing efforts]]></category>
		<category><![CDATA[privileged information]]></category>
		<category><![CDATA[promotional programs]]></category>
		<category><![CDATA[referral sources]]></category>
		<category><![CDATA[shared experience]]></category>
		<category><![CDATA[strategic decision making]]></category>
		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://www.referralready.com/?p=518</guid>
		<description><![CDATA[Communicating with your referral sources doesn&#8217;t always have to be about referrals. They can serve as true business partners if you ask for their feedback about your products or services, and that feedback can drive any improvements or subsequent promotional programs. A relationship fueled by trust can serve both parties in ways that have nothing [...]]]></description>
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		<item>
		<title>Aligned with a Cause Makes People Pause</title>
		<link>http://www.referralready.com/2010/12/aligned-with-a-cause-makes-people-pause/</link>
		<comments>http://www.referralready.com/2010/12/aligned-with-a-cause-makes-people-pause/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 16:00:05 +0000</pubDate>
		<dc:creator>JSuarez</dc:creator>
				<category><![CDATA[Connecting with Your Customers]]></category>
		<category><![CDATA[cause-driven strategies]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[emotional connections]]></category>
		<category><![CDATA[givers gain]]></category>
		<category><![CDATA[profit]]></category>
		<category><![CDATA[raising funds]]></category>
		<category><![CDATA[recruit advocates]]></category>
		<category><![CDATA[supporting a cause]]></category>

		<guid isPermaLink="false">http://www.referralready.com/?p=515</guid>
		<description><![CDATA[Wines for Humanity is a company that offers in-home wine testing parties. They are dedicated to &#8220;educating people about the joy of fine wines while raising funds for charity&#8221;.  This combination supports consumer research that reports 78% of adults said they&#8217;d be more likely to buy a product associated with a cause they care about, and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who&#8217;s On Your Board of Directors?</title>
		<link>http://www.referralready.com/2010/11/whos-on-your-board-of-directors/</link>
		<comments>http://www.referralready.com/2010/11/whos-on-your-board-of-directors/#comments</comments>
		<pubDate>Mon, 29 Nov 2010 16:00:51 +0000</pubDate>
		<dc:creator>JSuarez</dc:creator>
				<category><![CDATA[Referral Ready Program]]></category>

		<guid isPermaLink="false">http://www.referralready.com/?p=512</guid>
		<description><![CDATA[A mentor can be part of a valuable source of support for you and your business. Having several mentors is even better. And if you can formalize your mentor team to create a personal Board of Directors, you gain insight that you would not get alone while building outside referral sources who have a vested interest [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make Time to Share Your Network</title>
		<link>http://www.referralready.com/2010/11/make-time-to-share-your-network/</link>
		<comments>http://www.referralready.com/2010/11/make-time-to-share-your-network/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 16:00:33 +0000</pubDate>
		<dc:creator>JSuarez</dc:creator>
				<category><![CDATA[Connecting with Your Referral Sources]]></category>
		<category><![CDATA[acquisitions]]></category>
		<category><![CDATA[assets]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[exchange of value]]></category>
		<category><![CDATA[mergers]]></category>
		<category><![CDATA[new customers]]></category>
		<category><![CDATA[promote]]></category>
		<category><![CDATA[referral sources]]></category>
		<category><![CDATA[sharing your network]]></category>
		<category><![CDATA[social capital]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.referralready.com/?p=509</guid>
		<description><![CDATA[Everyday the business landscape is shaped by mergers and acquisitions. When a company acquires another company, one of the most valuable assets is the immediate acquisition of new customers. You can create this same dynamic with your referral sources by sharing people in your network who could be of service to them in the future.
 Part [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Thank You&#8221; is Good Manners AND a Referral Strategy</title>
		<link>http://www.referralready.com/2010/11/thank-you-is-good-manners-and-a-referral-strategy/</link>
		<comments>http://www.referralready.com/2010/11/thank-you-is-good-manners-and-a-referral-strategy/#comments</comments>
		<pubDate>Mon, 15 Nov 2010 16:00:24 +0000</pubDate>
		<dc:creator>JSuarez</dc:creator>
				<category><![CDATA[Connecting with Your Customers]]></category>
		<category><![CDATA[deposits and withdrawals]]></category>
		<category><![CDATA[emotional connection]]></category>
		<category><![CDATA[gift cards]]></category>
		<category><![CDATA[handwritten note]]></category>
		<category><![CDATA[passionate customers]]></category>
		<category><![CDATA[personalized gifts]]></category>
		<category><![CDATA[Referrals]]></category>
		<category><![CDATA[reinforce behaviors]]></category>
		<category><![CDATA[thank you]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.referralready.com/?p=506</guid>
		<description><![CDATA[It is not always possible to know where your referrals come from. But when you do, never underestimate the power of saying &#8220;Thank you&#8221; to reinforce behaviors you want repeated.
Sometimes we take referrals for granted and have the best intentions to thank the referral source as soon as possible. Then another day goes by, and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Don&#8217;t Overlook Vendors and Suppliers</title>
		<link>http://www.referralready.com/2010/11/dont-overlook-vendors-and-suppliers/</link>
		<comments>http://www.referralready.com/2010/11/dont-overlook-vendors-and-suppliers/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 16:00:06 +0000</pubDate>
		<dc:creator>JSuarez</dc:creator>
				<category><![CDATA[Connecting with Your Business]]></category>
		<category><![CDATA[advocate]]></category>
		<category><![CDATA[brainstorm]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[strategic partners]]></category>
		<category><![CDATA[suppliers]]></category>
		<category><![CDATA[vendors]]></category>

		<guid isPermaLink="false">http://www.referralready.com/?p=503</guid>
		<description><![CDATA[Your vendors and suppliers are an important part of your business. You rely on them for specific products and services that keep your operation running smoothly from day to day. They are also an important and often overlooked part of your network.

If you treat your vendors and suppliers as employees, you get one result. If [...]]]></description>
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