Are You Referral Ready™?

Put a “Y” for “yes” or a “N” for “no” in front of each statement to indicate whether it is true of your business RIGHT NOW.

_______I have a strong branded message of value that I bring to every networking encounter.

_______I have a plan that aligns my networking activities with my personal and business goals.

_______I have an expectation for referrals that I communicate consistently to clients and contacts.

_______I have a process for building relationships that makes networking purposeful, manageable, and profitable.

_______I have a plan and a mechanism for adding depth to my most important relationships.

_______I am actively building visibility on at least one social networking site.

_______I can readily describe an ideal client and an ideal referral.

_______I have a great answer to the most common networking question that helps me stand out from other people that do what I do.

_______My vendors and suppliers are active partners in my business.

_______I have a consistent method for communicating with my clients before and after the sale.

_______I market differently to those clients who are real fans of my product or service.

_______My clients feel a real sense of community after doing business with me.

_______I have the tools to reward and motivate my best referrals sources.

_______I share my network strategically with referral sources that stand to gain the most benefit.

_______My referral sources get regular training on how to introduce me to others.

Count the number of “yes” answers and use the following scale to assess your referral readiness:

12-15:  Referral Ready™ is within sight. Remember the words of Hall of Fame football coach Vince Lombardi: “Inches make the champion.”

8-11:    Referral Ready™ requires a few more skills. The skills that got you here won’t get you there. Climb smarter! Sir Edmund Hillary said “It’s not the mountain we conquer, but ourselves.”

4-7:      Referral Ready™ is achievable but still far away. Do you have what it takes to keep climbing?

1-3:      The journey to Referral Ready™ starts with a single step.  Start climbing! Tom Clancy said “Fix your eyes forward  on what you can do, not back on what you cannot change.” To learn more about the Referral Ready™ program, click here.